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About Us
Success Stories
The Heartibles Collection
In November 2004, Tranquil Technologies, a New York-based corporation, engaged LeadingThinkers to develop a marketing plan and implement a national publicity campaign to launch their new line of therapeutic gift items called The Heartibles Collection.
Heartibles, which are palm-sized battery-operated hearts that beat gently and precisely, have proven effective in helping people manage their stress and symptoms of anxiety by regulating pulse.
Judy Safern created a veritable Heartibles frenzy among television and radio producers with a launch promotion called “Valentines for Veterans” in cooperation with the Veterans Administration and the USO.
Positioning Heartibles as a Valentine to send the PTSD-afflicted Americans returning from active duty in Afghanistan and Iraq provided people with a genuine way to express concern for our heroes, provided a genuinely therapeutic tool to tens of thousands of soldiers and veterans dealing with inordinate amounts of stress, and provided Tranquil Technologies with tremendous publicity!
In January and February 2005, Heartibles were featured on 15 morning shows in major markets such as Chicago, Dallas, Pittsburgh, Detroit and Denver, in which the product was positioned as something that is “IN” for 2005. A video news release was fed to thousands of media outlets via satellite, digitally distributed via Pathfire and sent to affiliates via the CBS and FOX news feeds. A 30-second television news feature appeared on the WE cable channel during primetime.
In addition, beloved actor William Christopher (“Father Mulcahy” from M*A*S*H) was commissioned to serve as spokesperson for a 22-city national Valentines for Veterans media tour.
Dozens of radio stations devoted 24 hours to a Valentines for Veterans promotion during which time issues of PTSD were highlighted to sensitize the listening audience to this emotionally crippling side effect of war. In an effort to raise awareness of the emotional needs of our soldiers and veterans and as part of a national discussion of ways people can effectively manage their own stress and anxiety, Heartibles were given away to callers.
A syndicated feature story about Valentines for Veterans appeared in hundreds of daily newspapers nationwide.
This successful launch campaign reached an audience of more than 20 million people, introducing Heartibles to the cultural consciousness in a major way – and the entire four month campaign cost Tranquil Technologies less than $150,000.
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