Lenore Skenazy has spoken at Audi, Microsoft, and Yale University’s Child Study Center.
What does a reporter-turned-international parenting expert know about consumer insights?
Enough that one of the world’s Top 20 brands asked her to give a training seminar to its marketing team.
They call her their “secret weapon.”
Lenore Skenazy spent 14 years as an award-winning reporter at the New York Daily News. That’s where she learned how to gather the surprising insights others overlook.
When she left journalism, she started the book and blog Free-Range Kids, which she grew into an international parenting movement and TV show. She has lectured everywhere from Audi to Microsoft to the Sydney Opera House, on topics ranging from parenting trends to interview techniques to what makes our culture tick…and consumers buy.
As a corporate speaker, Lenore addresses three areas of vital interest to any marketing or research department:
- Surprising new ways to find consumer insights.
- A simple technique for writing these up, so the insights don’t get buried.
- A peek into the 2014 parenting soul.
“We were flat-out thrilled with Lenore’s presentation — and not just because she made us laugh so hard our stomachs hurt. Her talk went beyond inspiration, it actually gave us some non-textbook techniques for uncovering consumer insights, which we’ve used to glean new information about our guests — no mean feat here. This information has led to new marketing ideas and demographics we’re tapping.” – Director of Consumer Insights, Fortune 100 Company
If your department could use a dynamic, transformative seminar on how to observe, probe and write like a reporter, or if you would like Lenore to observe your consumers and report her insights, let’s get started!
Skenazy also speaks to parenting groups at public and private schools, to college audiences and she leads teacher training workshops. She has spoken at the United Nations International School (NYC), the Hamlin School (San Francisco), and Yale University’s Child Study Center (twice!), as well as at the Safe Routes to School conference and the annual meeting of the National Association of State Directors of Pupil Transportation Service. Her message? Despite what we hear on the news, our kids are not in constant danger. That means we don’t have to worry and hover all the time!
This feisty message has landed Lenore on shows from Dr. Phil to The View to The Today Show. She also hosts the Discovery/TLC International show “World’s Worst Mom.” Now she lectures to schools, conventions and community groups about how we got so afraid for our kids — and how to detox from the culture of fear.
If your school wants to help its students and parents more confident, optimistic and ultimately successful, Lenore’s lectures light the way.
I feel relieved – someone who is finally telling us to relax and let go instead of giving us a list of ‘to do’s’ as parents” – Wellesley Mother’s Forum participant