Client: Author John Gray
John Gray, author of Men Are From Mars, Women Are From Venus
HarperCollins originally published 30,000 hardcover copies of this title by an unknown therapist from Northern California. 20,000 copies sat in the publisher’s warehouse for nearly a year, while the 10,000 copies of Men Are From Mars actually in circulation languished on remainder tables in bookstores across the United States. Judy Tashbook-Safern began representing John Gray at this point in his career and generated hundreds of radio, print and television appearances for him, raising the author’s profile, establishing his credibility, and promoting sales of the book which went on to sell an average of 50,000 hard cover copies a week for several years. This title dominated the The New York Times Nonfiction bestseller list for so long the newspaper inaugurated a new bestseller category for advice, how-to and miscellaneous books.