Client: The Oxford Centre for Religion & Public Life
The Oxford Centre for Religion & Public Life, working in association with the Hudson Institute and Oxford University Press, retained our agency to publicize the book Blind Spot: When Journalists Don’t Get Religion. Through media relations, outreach to university journalism departments and religious organizations, our campaign reached an audience of more than 83 million people. Through our efforts, Blind Spot was reviewed and featured in The Wall Street Journal, The International Herald Tribune, The Weekly Standard, Library Journal, the Associated Press, CNN, the Christian Broadcasting Network, Catholic News Service, the Jewish Telegraphic Agency and other prime media outlets. LeadingThinkers organized events at The National Press Club, the Hudson Institute, the Knight Ridder Forum, Columbia University Graduate School of Journalism and the Bronfman Center at New York University. As far as book sales go, you can’t beat course adoptions. Blind Spot has been adopted as required reading by the journalism departments at most major universities worldwide. This campaign cost our client $1.10 per thousand people reached via our media relations efforts.