Client: Prospect Cloud
ProspectCloud is a trusted provider of leading business data with access to 50 million direct contacts with email. ProspectCloud helps clients build highly focused B2B email marketing lists of decision makers for sales and marketing outreach, lead nurture and drip campaigns. Clients are attracted to ProspectCloud for delivery of complete, accurate and highly vetted data, the company’s commitment to removal of bad data and their valuable thought leadership in best email marketing and lead generation practices.
Portrait of a THOUGHT LEADERSHIP Campaign by LeadingThinkers
LeadingThinkers conceived the Valentine’s Day “Brand Love” campaign for our client ProspectCloud as a mechanism to:
• Engage ProspectCloud’s prospects and thus raise the company’s profile.
• Connect ProspectCloud to key concerns that keeps their prospects awake at night (building brand love and not wasting money or goodwill on ineffective email campaigns).
• Initiate construction of a knowledge base for ProspectCloud. (Thought leadership must be grounded in proprietary knowledge and original insight. We have to establish some of this before we can claim to be thought leaders.)