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Services
Consulting Services
Campaign Strategy
First ask yourself this: do you need local, regional, national or worldwide publicity?
Do you need a sudden burst of attention to focus on a particular issue or are you in need of a campaign with legs?
Next, determine the best vehicles for your message. Radio, television, newspapers, magazines, the Internet, direct mail, a book - all of the above?
If you have wondered how all those talking heads end up on television and radio discussing your area of expertise then it's time to call us for representation. We know precisely how to establish your authority so that radio and television producers call you for commentary!
An OpEd piece or an interview in The International Herald Tribune or USA Today could means hundreds of thousands of dollars in sales for your company or product, but how do you make those happen? How can you get the most publicity to maximize sales or raise awareness of your issue?
Maybe you should run some ads...but where? And how much of your marketing budget should be devoted to online advertising versus print or broadcast advertising?
You'd have to pay a PR firm and an advertising agency thousands of dollars a month in retainer fees to receive the guidance LeadingThinkers is prepared to offer when you need it and how you need it!
Call us to schedule a consultation. Our experts will read your marketing materials, listen to your needs, and conduct an in-depth interview to help define your campaign goals. After a few phone calls and often within just a few days, we will provide a winning campaign strategy you and your staff can implement on any budget you set!
Media Buying
If you're considering an ad campaign, make sure you've done your research - or let us do it for you! LeadingThinkers will thoroughly research media outlets, gather rate information, compare audience demographics, and provide you with all the information you need to make an informed decision about how, where, and when to invest your advertising dollars.
A radio commercial during morning or afternoon drive may be just the thing for you - but you may be able to get twice the air time for the same money during a Sunday morning call-in show. Have you considered running a print advertorial or a broadcast infomercial? Maybe you're curious whether a satellite media tour is an effective tool for your campaign?
We have the experience, the contacts, and the insight to help you create the most cost-effective, audience-appealing advertising campaign for your specific situation. And we'll do everything from conduct the research to negotiating the costs of your ad to advising you on copy and placement!
Customized Media Research and List Development
Need to reach the top 250 parenting media in the U.S. and Canada? How about the book review editors or food editors at 500 daily newspapers? Need a list of all Pittsburgh media outlets? Want to know the producers of all the top regional morning news shows in America that host guests? What about a list of every public radio station in the Midwest and Texas? Who are the OpEd Page Editors at the major U.S. newspapers? Need to reach business radio shows and local business journals? Perhaps you or your organization needs an updated and annotated list of contacts at Christian, Jewish, New Age or ethnic newspapers and magazines?
Whatever your media contact needs, LeadingThinkers will conduct the research and create a customized media contact list to fit your needs. We can provide mailing labels, call sheets, or email addresses as per your needs.
Literary Representation
With more than 17 years experience in the publishing world, LeadingThinkers has developed a tremendous database of editors and publishers. We know which editors are looking for specific kinds of projects and we can help you every step of the way, from defining your most marketable book to drafting and formatting your proposal to submitting it to a few hand-picked editors we know personally. Unlike traditional literary agents who charge an average 12-15% of the advance and perpetual royalties, LeadingThinkers charges a modest flat fee for pre-submission assistance and only 10% percent of the advance on accepted works.
Publicity Representation
LeadingThinkers has represented some of the most popular celebrities in the Western hemisphere - and come to think of it, we've even represented some from the Eastern hemisphere! We have the experience, the contacts, and the ability to position and promote you to regional, national and international media.
LeadingThinkers promotional services include campaign strategy and implementation, extending from pitching you for print, radio and television interviews, arranging public appearances, scheduling events, and nominating you for appropriate awards.
As an exclusive boutique PR agency, LeadingThinkers chooses to represent only a select few clients each season. As a result, our media contacts know we are reliable when we say we represent "THE expert" in a particular field.
While other publicists and PR agencies seem to hawk an indistinguishable and endless supply of personalities with deep pockets, the media respects LeadingThinkers as an agency well known for its high quality and well qualified clientele.
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