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Services
Tools
Creating Celebrity for Experts Authors Audio CD
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Don't even think of creating a publicity campaign without first listening to this entertaining and informative audio CD!
In your car or while you work out, you can learn the basics of media pitching, conducting an editorial board meeting, placing OpEd pieces, even creating an effective publicity stunt!
You'll hear how Judy Safern creates and sustains celebrity for her clients who have included Men Are From Mars, Women Are From Venus author John Gray; America's most widely syndicated columnist Cal Thomas, The New York Public Library, America Online, and others.
FREE BONUS: LeadingThinkers Guide to the Top 50 U.S. Media Outlets, a fully annotated media contact list of the most important newspapers, magazines, radio and television programs, includes contact info for 60 Minutes, The Oprah Winfrey Show, Time Magazine, The New York Times, USA Today, Parents Magazine and more!
Pitch Like a Pro: PR Campaign Samples and Templates on CD-ROM
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There is nothing worse than staring at a blank piece of paper or a blank computer screen. You know you need a press release but what should it say and how should it be formatted? You've heard Judy Safern talking about media pitching and you know you'll need to create dozens of pitch letters if you hope to land any interviews, but what's the formula?
This CD-ROM contains more than a dozen pitch letters for all occasions, plus samples and templates for everything from an interview request form to an interview confirmation sheet to a thank you note after an interview has been conducted! You'll also find valuable tip sheets with information on how to look like you belong on television, how to prepare for interviews, and what the media are looking for in a press kit!
This is insider information most PR agencies keep close to their vests so they can charge clients upwards of $5,000 a month in retainer fees. Now you will have materials upon which to base your own campaign - master documents you can imitate whether you are pitching a television show, a morning drive radio producer, an OpEd page editor, a magazine's editorial board director, or a book store events coordinator.
Judy Safern's pitch letters have landed her previously unknown clients on everything from 60 Minutes to Dateline to The Oprah Winfrey Show. Her editorial board meeting pitches have resulted in hundreds of briefings, dozens of interviews, and even landed one client on the cover of U.S. News & World Report!
You need press materials but if don't want to pay thousands of dollars in writing fees only to wonder whether the pitches have wings, learn to write your own! Order this incredible CD-ROM and study Judy's successful examples.
FREE BONUS: LeadingThinkers Guide to the Top 75 Newspapers, Magazines and TV Shows, a fully annotated list with complete contact information for the top 25 newspapers, top 25 magazines, and top 25 television shows in the U.S!
OpEd Protocols and Contact Database
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Publishing an opinion piece or an editorial column in a high circulation newspaper such as USA Today, The Wall Street Journal, the Chronicle of Higher Education, The Christian Science Monitor or any large print media outlet is the most immediate and effective way to establish and maintain your credibility. OpEd pieces raise your public profile, give voice to your issue, and very conveniently contain the title of your book or the name of your organization in your by-line. Unlike objective news or feature articles in which you may be misquoted or maligned or critical reviews which may be, well, critical -- OpEd pieces give you control over the way your work is positioned. The exposure is worth tens of thousands of advertising dollars.
Now LeadingThinkers has opened its files and is offering our comprehensive OpEd Primer which gives you all the insight, instructions, and contacts information you need to write and place your own opinion essays on the pages of America's top newspapers.
This primer has been 15 years in the making and is the result of Judy Safern's extensive and highly successful work coaching authors and experts in the art and craft of OpEd writing. This booklet of protocols will get you writing and submitting OpEd pieces that editorial page editors welcome for publication. Judy Safern has placed everything from political commentary to humorous essays to historical reminiscence to poetry on the OpEd pages of such prominent newspapers as The New York Times, The Washington Post, The Wall Street Journal, USA Today, The Los Angeles Times, The International Herald Tribune, The Jerusalem Post, The San Francisco Chronicle and The Boston Globe.
Now it's your turn!
In addition to the booklet, you will receive an annual subscription to LeadingThinkers proprietary database of the country's editorial page editors and editorial board directors at national and regional newspapers -- a database that is loaded with each editor's personal preferences for submission content, article length, and style. Now you will have email addresses and fax numbers for some of the most influential news media in the world!
LeadingThinkers Publicity Organizer
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Organize your entire PR campaign inside this elegant executive-style leather briefcase. LeadingThinkers Publicity Organizer includes 2 years of monthly planner pages for scheduling your meetings and interviews; masters of valuable publicity forms you'll need such as media contact logs, interview request forms and interview confirmation sheets; a U.S. time-zone map for ease in scheduling telephone interviews; a business card organizer to keep track of your media contacts; and other essentials you'll need when you're out at an editorial lunch or an interview, including a pen, full-size legal pad for note-taking, and a calculator.
FREE BONUS: Order today and receive a free copy of CREATING CELEBRITY FOR EXPERTS & AUTHORS Audio CD.
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